
OPERATING DOCTRINE · FPX WORLD
Principles shape the system.
The standards we use to make decisions, serve customers, and build with urgency.
THE LIST
Seventeen principles. Practiced daily.
- 01
Believe you can make the world a better place and act on it each day
- 02
Act with urgency
- 03
Ship every day
- 04
Do what you love each day
- 05
Fall in love with what you do
- 06
No one is bigger than the customer
- 07
God is in the details
- 08
A lot of things matter a little
- 09
A few things matter a lot
- 10
Feedback is fuel
- 11
Excellence, not perfection
- 12
Consistency breeds excellence
- 13
Take accountability
- 14
Do what you say you will
- 15
Taste is a muscle
- 16
Grow a little every day
- 17
Embrace discomfort