OPERATING DOCTRINE · FPX WORLD

Principles shape the system.

The standards we use to make decisions, serve customers, and build with urgency.

PLATE XXII · THE DOCTRINE
THE LIST

Seventeen principles. Practiced daily.

  1. 01

    Believe you can make the world a better place and act on it each day

  2. 02

    Act with urgency

  3. 03

    Ship every day

  4. 04

    Do what you love each day

  5. 05

    Fall in love with what you do

  6. 06

    No one is bigger than the customer

  7. 07

    God is in the details

  8. 08

    A lot of things matter a little

  9. 09

    A few things matter a lot

  10. 10

    Feedback is fuel

  11. 11

    Excellence, not perfection

  12. 12

    Consistency breeds excellence

  13. 13

    Take accountability

  14. 14

    Do what you say you will

  15. 15

    Taste is a muscle

  16. 16

    Grow a little every day

  17. 17

    Embrace discomfort